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Brand & Identity

Positioning Before Palette: Defining What You Stand For

The strategy work that has to happen before any visual identity — clarifying who you're for and why, before choosing a single color.

Lesson 03 of 04Guide · 7 min readAED 149
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New course landed: Building an Identity That Travels Across Five Markets

How the LMC mark was built to read the same way in Sharjah, Ahvaz, and Riyadh — and what changed for each.