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This lesson is part of the XCAPITAL Academy. Get it on its own for AED 149, or open every course with the All-Access Pass.
The strategy work that has to happen before any visual identity — clarifying who you're for and why, before choosing a single color.
This lesson is part of the XCAPITAL Academy. Get it on its own for AED 149, or open every course with the All-Access Pass.
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New course landed: Building an Identity That Travels Across Five Markets
How the LMC mark was built to read the same way in Sharjah, Ahvaz, and Riyadh — and what changed for each.